Business card
Business cards are card bearing business information about a company or individual. They are shared during formal introductions as a convenience and a memory aid. A business card typically includes the giver's name, Company or business affiliation (usually with a Logo) and contact information such as street addresses, telephone number(s), fax number, e-mail addresses and website. Before the advent of electronic communication business cards might also include telex details. Now they may include social media addresses such as Facebook, LinkedIn and Twitter. Traditionally many cards were simple black text on white stock; today a professional business card will sometimes include one or more aspects of striking visual design.
Business cards are card bearing business information about a company or individual. They are shared during formal introductions as a convenience and a memory aid. A business card typically includes the giver's name, Company or business affiliation (usually with a Logo) and contact information such as street addresses, telephone number(s), fax number, e-mail addresses and website. Before the advent of electronic communication business cards might also include telex details. Now they may include social media addresses such as Facebook, LinkedIn and Twitter. Traditionally many cards were simple black text on white stock; today a professional business card will sometimes include one or more aspects of striking visual design.
Business cards are printed on some
form of card
stock, the visual effect, method of printing, cost and other details
varying according to cultural or organizational norms and personal preferences.
The common weight of a business card varies some by location. Generally,
business cards are printed on stock that is 350 g/m2 (density),
45 kg (100 lb) (weight), or 12 pt (thickness).
High quality business cards without
full-color photographs are normally printed using spot colors
on sheet-fed offset printing presses. Some companies have gone
so far as to trademark their spot colors (examples are UPS brown, Los Angeles Lakers' purple, and Tide's orange).[citation needed] If a business
card logo is a single color and the type is another color, the process is
considered two-color. More spot colors can be added depending on the needs of
the card. With the onset of digital printing, and batch printing, it is now
cost effective to print business cards in full color.
To simulate the effect of printing
with engraved plates, a less-expensive process called tomography was developed that uses the
application of a plastic powder, which adheres to the wet ink. The cards are
then passed through a heating unit, which melts the plastic onto the card. Spot
UV varnish onto matte laminate can also have a similar effect.
Full color cards, or cards that use
many colors, are printed on sheet fed presses as well; however, they use the CMYK (cyan, magenta,
yellow, and black) four-color printing process. Screens of each
color overprinted on one another create a wide gamut of color. The
downside to this printing method is that screened colors if examined closely
will reveal tiny dots, whereas spot color cards are printed solid in most
cases. Spot colors should be used for simple cards with line art or non-black
type that is smaller than 5 points.
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